Cookie Policy

Cookies are small text files a website stores in your browser so it can recognise your browser on a later visit or page. Websites also use similar technologies, such as local storage and session storage, which keep small pieces of information in your browser in a comparable way, and tags (small pieces of code) that send measurement events to analytics or advertising services.

First-party technologies are set on nairobix.com itself. Third-party ones are associated with another company's service. Some, like Google Analytics cookies, are set on our domain but read by a third party's service.

We use cookies and similar technologies for a small number of purposes:

• Essential functionality — keeping your Growth Assessment answers while you move between steps, and remembering your cookie choice.
• Analytics — understanding which pages are visited so we can improve the Website. Google Analytics loads only if you allow Analytics.
• Marketing — measuring marketing through Meta Pixel and, when configured, Google Ads. These technologies load only if you allow Marketing.
• Campaign attribution — with Marketing consent, recording which channel or campaign brought you to us so an enquiry can be linked to its source.
• Advertising measurement — seeing which of our ads lead to enquiries, bookings and completed Assessments.

NairobiX's website stores your consent choice and, after Marketing consent, campaign attribution in local storage. Third-party cookies are set only after you enable the relevant category.

These are set by the Website itself and are needed for features you use. They are removed when you close the tab.

• nairobix:growth-assessment:v2

  Type

  Session storage

  Purpose

  Keeps your Growth Assessment answers if you refresh or move between steps. Cleared when you submit.

  Duration

  Until the tab is closed

• nx_nia_roamed

  Type

  Session storage

  Purpose

  Remembers that Nia's occasional on-screen animation has played, so it does not repeat.

  Duration

  Until the tab is closed

• nairobix:cookie-consent:v1

  Type

  Local storage

  Purpose

  Remembers your Analytics and Marketing choice until you clear site data or change it in Cookie preferences.

  Duration

  Until you clear site data

If you allow Marketing, the Website keeps a small first-party record of campaign attribution in your browser's local storage. It is sent with a form you submit and stored with your enquiry in our CRM. If you reject or later disable Marketing, the Website stops capturing attribution and clears this record where browser storage allows.

• nx_lead_source

  Type

  Local storage

  What it holds

  The channel you first arrived from (for example Google, Instagram, WhatsApp or Direct)

  Duration

  Until you clear site data

• nx_lead_source_medium, nx_lead_source_campaign

  Type

  Local storage

  What it holds

  Campaign tags from your first visit's link, if any

  Duration

  Until you clear site data

• nx_touch_v1

  Type

  Local storage

  What it holds

  First and most recent visit details: channel, campaign tags (utm_*), ad click IDs, landing page and date

  Duration

  Until you clear site data

This record contains no name or contact details on its own. A raw referring website address is never stored — only a general channel name.

We use Google Analytics 4 (Google LLC) to measure how the Website is used. It sets the following cookies, as documented by Google:

• _ga

  Provider

  Google Analytics

  Purpose

  Distinguishes visitors

  Duration

  2 years

• _ga_<container-id>

  Provider

  Google Analytics

  Purpose

  Keeps the state of the current session

  Duration

  2 years

Google Analytics and its cookies load only after you enable Analytics. We send general event labels only and never send your name, email address or phone number to Google Analytics.

• nx_evt_*

  Type

  Session storage

  Purpose

  Avoids counting an analytics start event more than once in a browser session

  Duration

  Until the tab is closed

We use the following advertising technologies to measure the effectiveness of our campaigns:

• _fbp

  Provider

  Meta Pixel

  Purpose

  Identifies the browser for Meta advertising measurement

  Duration

  Set by Meta

• _fbc

  Provider

  Meta Pixel

  Purpose

  Stores the click identifier when you arrive from a Meta ad

  Duration

  90 days

When you complete the Assessment, book a consultation or send an enquiry, the Website may also send that event to Meta from our server (the Meta Conversions API). Your email address, phone number and name are hashed — turned into an irreversible code — before they are sent.

The Website links to external services such as WhatsApp, LinkedIn, Instagram, Facebook and X. These services set their own cookies only when you visit them, under their own policies. Nia's replies are generated on our server through Anthropic's API; Nia does not set cookies in your browser.

Browser settings

You can block or delete cookies and site data in your browser's settings, usually under Privacy or Site data. Clearing site data for nairobix.com also removes your consent choice and any attribution record. Blocking all storage may stop features such as saving your Assessment progress from working.

Google Analytics

You can stop Google Analytics measuring your visits with Google's browser add-on, or by blocking cookies for nairobix.com.

Global Privacy Control

If your browser sends a Global Privacy Control (GPC) signal, the Website does not load advertising technologies and does not send advertising conversion data for your visit.

Advertising preferences

You can also manage how ads are personalised in your Meta account settings.

The technologies a website uses change as it develops. We update this Policy when we add or remove a technology, and the “Last updated” date shows the current version. Specific cookie names and durations are set by each provider and may change; the categories and purposes above remain the guide to how we use them.

Questions about this Policy can be sent to hello@nairobix.com. How we handle personal data more broadly — including your rights under Kenya's Data Protection Act, 2019 — is explained in our Privacy Policy.