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CASE STUDIES

See how NairobiX turns business problems into connected systems.

Detailed concept engagements showing how strategy, digital experiences, CRM, automation, AI and technology can come together around a real business requirement.

We don't just show what we make. We show how we think.

Featured concept case

A professional standing at the head of a table, talking with seated colleagues in a bright office.
firm.co.ke/advisory/tax-compliance

Tax & compliance advisory

Clarity on your obligations before the deadline, not after.

Who this is for · How an engagement works · What happens first

Discuss your situation →
Firm · Business account

Hi, I found your tax compliance page. We need help before the next filing.

Source: search · tax-compliance

Thank you — Wanjiku from our advisory team will reply this morning.

Illustrative composition of the designed system: a photograph of the kind of business, with interface fragments from the proposed system.

Concept case studyProfessional Services

From scattered enquiries to one connected growth system.

A firm with a strong reputation and referral base, but inconsistent digital acquisition and follow-up that depends on individual memory.

The designed system

  1. Marketing
  2. Landing experience
  3. Lead capture
  4. CRM
  5. Qualification
  6. Follow-up
  7. Sales pipeline
  8. Client onboarding
  9. Reporting

Proposed stack

  • CRM: Zoho CRM
  • Messaging: WhatsApp Business Platform
  • Search & analytics: Google Ads & Analytics
  • Web platform: Next.js
  • Design: Figma

Explore the case study10 min read

CONCEPT ENGAGEMENTS

Different businesses. The same way of thinking.

Each case follows one representative business from context and problem to architecture, customer journey, technology, automation, measurement and the decisions people keep.

Showing 4 case studies

  1. A two-storey residential house with a wide lawn in late-afternoon light.
    Illustrative composition of the designed system: a photograph of the kind of business, with interface fragments from the proposed system.

    Concept case studyReal Estate

    From listing enquiries to a pipeline every agent can see.

    An agency receives enquiries from portals, social media, WhatsApp and signboards, but response and follow-up depend on individual agents and their phones.

    • CRM & Sales
    • Automation
    • Growth

    Proposed stack

    • CRM: Zoho CRM
    • Messaging: WhatsApp Business Platform
    • Social acquisition: Meta — Facebook & Instagram
    • Website: WordPress
    Explore case study
  2. A customer holding out a phone to pay at a card terminal on a white counter.
    Illustrative composition of the designed system: a photograph of the kind of business, with interface fragments from the proposed system.

    Concept case studyE-commerce & Retail

    From paid traffic to a connected customer lifecycle.

    An online retailer attracts traffic through social media and ads, but checkout friction, manual order updates and no retention system mean much of that attention is lost.

    • Digital
    • Growth
    • Automation

    Proposed stack

    • Commerce platform: Shopify
    • Social acquisition: Meta — Instagram & Facebook
    • Analytics & search: Google Analytics & Search
    • Messaging: WhatsApp Business Platform
    • Design: Figma
    Explore case study
  3. A lodge-style hotel with a thatched roof, terrace loungers and a pool at dusk.
    Illustrative composition of the designed system: a photograph of the kind of business, with interface fragments from the proposed system.

    Concept case studyHospitality · Events & venues

    From hand-built quotes to a reliable enquiry-to-event workflow.

    A hotel's events team spends much of its week on quotes, follow-ups, deposit chasing and internal coordination, all done by hand.

    • Automation
    • CRM & Sales
    • Digital

    Proposed stack

    • CRM & workflows: Zoho CRM
    • Availability: Google Workspace calendars
    • Messaging: WhatsApp Business Platform
    • Web platform: Next.js
    Explore case study
  4. A doctor in a white coat holding a tablet, photographed in black and white.
    Illustrative composition of the designed system: a photograph of the kind of business, with interface fragments from the proposed system.

    Concept case studyHealthcare · Outpatient clinic

    From repetitive questions to an AI-assisted front desk, with people in charge.

    A clinic's front desk spends much of the day answering the same questions on WhatsApp and phone, while bookings, reminders and anxious patients compete for the same attention.

    • AI
    • Automation

    Proposed stack

    • AI layer: OpenAI or Anthropic models
    • Messaging: WhatsApp Business Platform
    • Database: PostgreSQL
    • Staff tools: Next.js
    Explore case study

HOW WE APPROACH PROBLEMS

Every case starts with the business, not the technology.

How NairobiX works →

  1. 01

    Understand

    The business, its goals and where growth is actually getting stuck — before any recommendation.

  2. 02

    Design

    The requirements, then the system: layers, rules, journeys and the decisions people keep.

  3. 03

    Connect

    Marketing, sales, operations and technology joined so information and follow-up move between them.

  4. 04

    Optimise

    Measured against a plan set in advance, and improved from what the system shows.

Give us your business problem. This is how we'll think about it.

The Business Growth Assessment starts the same way every case here does: with your context, your constraints and what you're trying to achieve.

Find Your Growth Leak→Talk to Us→